Njamito Turns One: A Fresh Campaign for a Fresh Formula

It’s been a year since Njamito, our first organic meal-in-a-bottle, hit the shelves and introduced Slovenia to a new category of food products. Over the past year, we’ve listened closely to feedback and suggestions from our community, which inspired us to enhance the original recipe even further. We’ve increased the fiber, and protein content, delivering an even healthier, tastier version of Njamito.

To celebrate Njamito’s first birthday, we’ve taken it to the streets with a new campaign designed to increase awareness of its unique benefits.  This campaign also marks our first step into offline advertising after focusing primarily on digital channels.

That’s why, at the heart of this campaign is a simple message: Njamito isn’t a drink, smoothie, supplement or snack—it’s a balanced meal in a bottle.

This straightforward message was front and center in our offline ads, targeting a wide audience who may not yet be familiar with Njamito or the concept of a “meal in a bottle”—a new food category we introduced to the Slovene market.

With this in mind, we highlighted Njamito’s key benefit as a satisfying on-the-go meal, backed by other benefits like high fiber and protein content, organic ingredients, and balanced nutrition. 

You’ll find Njamito featured on billboards, in media, the radio, at events, and across social media, including influencer partnerships and sponsored posts.

In digital spaces, we took the opportunity to dive deeper into the specific benefits and added value of Njamito, emphasizing its boosted fiber and protein content—engaging both our existing community and consumers looking for a balanced, nutritious meal.

Each element of the campaign reinforces the message that Njamito isn’t just a snack—it’s a complete, balanced meal solution that can fit seamlessly into any busy lifestyle.

The campaign was developed entirely in-house, reflecting our broader vision to transform food systems and provide consumers with sustainable, healthy choices.

This campaign is just the beginning as we work to expand Njamito to markets like Austria, Germany, and Switzerland. For now, we’re thrilled to celebrate our progress in Slovenia and invite more people to discover healthy, sustainable food solutions we’re developing.