The Origin: A New Standard for Food Transparency

Transparency isn’t just a “nice-to-have” anymore, it’s what today’s consumers expect. They don’t just want to know what they’re eating—they want to know where it came from, how it was made, and who made it.

Knowing where your food comes from builds trust, and trust is the foundation of loyalty. At LoginEKO, we see this as an opportunity to bridge the gap between food producers and consumers.

At the center of our vision, Healthy Food for Everyone, is a strong commitment to traceability that spans two connected paths, from seed to storage and from raw ingredients to consumer products with the ultimate goal of providing full traceability, from the seed to fridge.

We’ve been working hard to develop solutions that bring this vision to life. They’re already a reality in our first consumer product, Njamito.

Combining great taste, healthy ingredients, and full traceability—from raw ingredients to the store, including complete traceability for its main ingredient, oats—Njamito has proven that customers value knowing exactly where their food comes from.

When launching Njamito’s newest flavor, blueberry, we saw the impact of transparency firsthand:  every 8th consumer scanned the QR code to learn more about the product’s journey.

Here’s how The Origin Works

Our traceability solution is designed to be simple, intuitive and impactful, for both consumers and food producers.

1. Scan the QR code on the product
2. Instantly view traceability data, including ingredient origins, production, packaging, storage and certifications.

It’s as easy as that.

Customers get all the information they need to make more informed choices and producers get to showcase the care they put into their products.

And it isn’t just about meeting consumer expectations—it’s about building trust, improving accountability, and standing out in a crowded market. The Origin offers all of this in one easy-to-use platform, creating a win-win for everyone involved.

Our First Onboarded User

The journey has officially begun, with our first producer officially onboarded to The Origin.  Chillicus, Slovenia’s bold chilli sauce creators are now offering their customers something truly unique: a transparent look at every step, from the quality locally sourced ingredients to when the fiery spice hits the tongue.

How to Get Started

Joining The Origin is simple, and the process is designed to make traceability seamless for food producers:

Step 1: Decide to be completely honest with your customers and share data about your products publicly.

Step 2: Input product information: ingredient quantities, their origin, suppliers, and production processes.

Step 3: A traceability report is created—all you have to do is embed the QR code on your product.